Who says abdominal crunches melt away inches from your waistline? Too many people! Whether informercials, or so-called professional fitness trainers calling themselves experts, all too often try to promote their exercise equipment, nutrition potions, and fitness programs for profit using the “do this and fat will melt away instantly from your belly” strategy. 

 In my opinion this is unethical marketing. You do not use a marketing strategy with principles that undermind exercise science. That is wrong! What ends up happening is the consumer hears it, buys into it, and tells ten other people.  Therefore, this false fitness tips streads like a giant wildfire. …Continue Reading Fitness Tip Fallacy That Crunches Melt Belly Fat